Rare Beauty Believe Soft Pinch Liquid Blush ($20.00 for 0.25 oz.) is a muted, darker pink with warm undertones and a natural, lightly dewy finish with no visible shimmer. The texture was lightweight, spreadable, and easy to work with by tapping on the smallest amount–as recommended by the brand–onto the cheeks with a fingertip or using a stippling brush to feather the color into place.
The pigmentation was intense, and as the brand said, a little goes a long way, so you’ll want definitely want to be very, very light-handed when working with it. The formula itself is very blendable and spreadable, which makes it easier to get a sheerer, more buildable level of coverage if preferred (by using very little!). I felt like this moved better over my skin as well as on top of foundation–not quite as thin as the original range but not much of a departure. It wore well for 10 hours without fading on me.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
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$20.00/0.25 oz. - $80.00 Per Ounce
The blush is supposed to have "long-lasting color pigments" that last "all-day" where "a little goes a long way." That being said, they also say it "blends and builds beautifully," though when one looks at the "how to" instructions, I could see that being achievable as they actually say to remove excess and then use one or two dots of product on each cheek. The line-up has includes four shades in a true, flat matte finish and four shades in a lightly, dewy finish.
Like a lot of the liquid products in the brand's range, they have a lot more slip and feel more serum-like, but a little did go a long way with respect to pigmentation. First and foremost, to control application, I would recommend dotting (lightly!) once or twice per cheek but I would work one cheek at a time, especially with the matte finish. I also felt using a sponge or brush worked well for diffusing and spreading about the blush better than fingertips when working over a base as fingertips seemed to leave slight imprints and seemed more prone to lifting up product.
When in doubt, use the least amount possible! I liked dabbing a bit on the back of my hand and using a fluffy, duo-fiber brush to apply to cheeks, which gave me a better diffusion with less chance of lifting up base product. This method worked best with the dewier finish blushes as there was enough playtime, but the matte blushes dried down faster and I had to use more product to keep it malleable on the back of my hand. The dewy finish shades have a light sheen but dry down enough that they don't slide around during wear. The matte shades fully dry down.
They wore between eight and nine hours on me before showing signs of fading. Though I haven't been able to find a clip I can reference specifically to it, I've had multiple readers state that the brand owner (Selena Gomez) has mentioned that the packaging was designed to be easier to open. I found that to be true of the flattened, knob-like tops found on the liquid blushes, as it took little pressure to twist open.
Browse all of our Rare Beauty Soft Pinch Liquid Blush swatches.
Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Mica, Octyldodecanol, Ethylene/Propylene/Styrene Copolymer, Trimethylsiloxysilicate, Isododecane, 1,2-Hexanediol, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Triethoxycaprylylsilane, Aluminum Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Gardenia Florida Fruit Extract, Nelumbo Nucifera (Sacred Lotus) Flower Extract, Nymphaea Odorata Root Extract. [+/- May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Yellow 6 Lake (CI 15985), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090)].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.